Gepost op 6-nov-2018

Httpmarketing | SEO specialist

SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results often referred to as natural, organic or earned results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users.

These visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.

The former instead is more focused on national or international searches. Citation optimization is also aspect of seo like google map citation for city or keyword.

Here are the top 8 SEO metrics we think every site should be tracking: Leads or sales, organic traffic, keyword rankings, backlinks / referring domains, bounce rate, pages per session, average page load time and organic clickthrough rate (CTR).
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